As consumers become savvy—and therefore, more immune—to traditional advertising, influencer marketing is rapidly becoming an essential marketing strategy for businesses to reach and engage with their audiences. At my agency, it’s something that we have increasingly included as an essential tool for all of our clients. Why? Over 80% of consumers have either researched, purchased or considered purchasing a product or service after seeing friends, family or influencers post about it. It’s no wonder the industry reached $16.4 billion in 2022!
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